“It doesn’t matter your gender or age — when you pick up a skateboard, you’re granted complete freedom and it’s unbelievable.”
The Kongi street model skateboard by Zephyr designed by Jeff Ho, 1984.Black RainbowsGrowing up in the 1960s, I always felt like an outcast. I was trying to build surfboards and was heavily involved in what became known as the shortboard revolution, which was an anti-establishment movement against mainstream manufacturing of boards. I was a renegade board builder in surfing and evolved into a renegade board builder in skateboards.
I put them into a uniform, which today we’d call “streetwear” — Vans shoes, Levis, and these blue shirts with my logo on the back that read “Zephyr Competition Team.” In these uniforms, these kids had a sense of belonging.The original Zephyr skateboard designed by Jeff Ho with Bennett trucks and Sims Pure Juice wheels, 1974.A young skateboarder rides in the Hollywood Hills area of Los Angeles, 1976.
I had those kids at the shop every Wednesday after school, showing me their new tricks and their routines. It wasn’t like they just got new uniforms and that was that — I had them training like professional athletes. They were no longer kids running around on the street, they were part of a group who were able to express themselves better. It gave them a group bond.
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