If you're thinking twice about venturing to malls when they reopen to try on clothes in a fitting room, you’re not alone.
More permanent options are being explored, such as a sanitizing system made by Indiana-based Global Ozone Innovations, which promises to clean garments using ozone-based technology within one hour, with 99.95% certainty that all bacteria and viruses are killed. A university is currently testing the sanitizing system against Covid-19 specifically, Matt Kain, the company's executive vice president, said.
"At the end of the day, in the new normal, we are going to have to consider human safety," Maxik said in an interview. Other smaller apparel retailers are getting creative on their own, hoping customers will feel somewhat safer when they return to stores. Men's apparel retailer Suitsupply is putting clear dividers in its fitting-room areas to protect customers from staff.Meantime, some store employees from men's apparel brand Bonobos are turning their social media accounts into virtual shops, showing off styles and various outfits online, then directing people to buy them on the web.
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