Ford scrapped years of work on other designs before taking on an icon with the Mustang Mach-E
"Winning will not be driven by compliance," said Ted Cannis, Ford global director of electrification, during a media briefing. "If you're just a compliance , you're going to get killed."
Prior to deciding to make the vehicle "Mustang-inspired," Ford was working on a compliance EV crossover.Scrapping a project after years of development is always hard but connecting the vehicle to Mustang – the first time the iconic name has been used on anything but a two-door pony car – added a new layer of pressure, according to Ford executives.
"When I drove it, I knew it had to be a Mustang," Ford told reporters after the unveiling. "But frankly, I was getting there before because I believed the team when they were laying all the specs out."
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