Here’s how COVID-19 and Gen X may make consumer tech the new toilet paper in retirement:
MIT AgeLab COVID-19 Study, March 17-19, 2020, Qualtrics Panel, n=1,202In our survey, people who purchased technology in response to COVID-19 were significantly more worried about the outbreak than their counterparts who didn’t make such purchases. Across all generations, the most popular COVID-era tech purchases were entertainment and streaming services, followed by smart speakers—presumably acquired in anticipation of a long stretch of boredom at home.
Which makes sense: many Gen X’ers have a lot to protect, and little time or energy to spare protecting it. To such consumers, any smart-seeming tool that offers even a marginal boost in terms of safety and security is worth exploring. This generation is in its prime caregiving years, frequently responsible for the care not only of children but also aging parents. While caregiving is an act of love, it is also stressful.
With any consumer technology, for any generation, the question is always, “Is it worth it?” That is to say: Is it worth not just my money, but the energy involved in mastering a new piece of tech? Today, at a historically stressful moment, Gen X’ers are disproportionately saying “yes”: new technologies are worth the investment. That’s a reasonable indication that they will continue to adopt useful technologies at critical moments in their lives moving forward. For technology developers and service providers targeting caregiving and independent living in retirement, this should come as a motivating sign.
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