Asked about AI, Apple's CEO Tim Cook told Reuters that the company has been investing in generative AI for years now.
“We’ve been doing research across a wide range of AI technologies, including generative AI, for years. We’re going to continue investing and innovating and responsibly advancing our products with these technologies to help enrich people’s lives,” Tim Cook said. “Obviously, we’re investing a lot, and it is showing up in the R&D spending that you’re looking at.”
While Apple could eventually release its own GPT or integrate Artificial Intelligence into its products with Final Cut Pro or Xcode, the company has beenSome keywords that Apple uses to talk about AI are “machine learning” and “neural engine.” For example, with, if you listen to an ABBA song and then check the Spotlight tab, you’ll see a recommendation to check web details about the band. This is Artificial Intelligence.
From how it handles Focus Mode to how it understands you are driving with CarPlay on, these are all AI technologies being used. Regarding photos, Apple has been taking on computational photography for years, and Smart HDR 4 and Photonic Engine are a few of these next-level technologies put into practice.
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