Weight Watchers crashes as earnings guidance is less than half of what was expected
said CEO Mindy Grossman in a"We launched WW Freestyle, built an expanded technology ecosystem, rebranded to WW and reinforced our mission to become the world’s partner in wellness."
Grossman continued: “While we are proud of our accomplishments in 2018, we had a soft start to 2019 versus last year’s strong performance with the launch of WW Freestyle. Given our Winter Campaign did not recruit as expected, we have been focused on improving member recruitment trends. We quickly moved to course correct, including introducing new creative with a stronger call-to-action and further optimizing our media mix.
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