Healthy aging is easier for those who are physically fit. Two millennials are making fitness more accessible for those over 50 with a virtual fitness program designed with input from older adults.
. Four out of five adults age 50+ rely on technology to stay connected and in touch with family and friends. Weekly use of streaming increased to 58% from 44%. Reed's grandmother, aged 78, has an Apple Watch that tracks her daily steps. Tech use among the 50+ increased, particularly in wearable devices—from 17% to 27%. However, technology adoption and use are uneven because of the cost.
as they turn 65. The pair found out that the new generation of older adults didn't want to be called ''seniors,'' ''elderly,'' or ''retirees.'' They didn't like products aimed at them to have the word"silver'' in their names. The Balanced team is modernizing the vernacular they use and the look and feel of its services.
Medicare Advantage Plans, sometimes called"Part C" or CMS, are changing the definition of medical benefits to include preventive care."We are starting to engage with Medicare Advantage plans and having conversations with them for the 2023 cycle so that we can be offered as a supplemental benefit," said Reed. She has policy experience in her background having worked in government and a think tank.
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