Digital health startups are racing to cash in on booming demand for diabetes drugs that are effective for weight loss, but some of the companies are advertising and prescribing drugs like Ozempic and Wegovy to people who aren’t overweight
Some companies advertise or prescribe the medications to people who aren’t clinically overweight, a Journal analysis finds
Excerpts from telehealth ads that promote services that help people who aren't overweight obtain prescriptions for diabetes medicine.In an Instagram ad for online weight-loss service NextMed, a young woman holds the skin on her stomach and complains about her “little tummy pouch.” In an ad for a similar service—launched by Instacart’s former chief executive—a model wears a yellow bikini and weighs 102 pounds, according to a modeling-agency profile.
Digital health startups are racing to cash in on booming demand for diabetes drugs that are effective for weight loss, but some of the companies are advertising and prescribing the drugs to people who aren’t overweight.
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