From “depression” to “HIV,” we found popular health apps sharing potential health concerns and user identifiers with dozens of ad companies.
in their privacy policies to share data with unlisted third parties. Users have few protections under the Health Insurance Portability and Accountability Act when it comes to digital data, and popular health apps share information with a broad collection of advertisers, according to our investigation.Most of the data being shared doesn’t directly identify us. For example, apps may share a string of numbers called an “identifier” that’s linked to our phones rather than our names.
What we learned was that several popular Android health apps including Drugs.com Medication Guide, WebMD: Symptom Checker and Period Calendar Period Tracker gave advertisers the information they’d need to market to people or groups of consumers based on their health concerns. Among the terms WebMD shared with advertising companies along with user identifiers were “addiction” and “depression,” according to DuckDuckGo. WebMD declined to comment.
“Our job is to identify customers, not to know who they are,” ID5 co-founder and CEO Mathieu Roche said.
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