As Beto O'Rourke begins running for president, he's trying something new: a conventional campaign
For months, it was unclear how significantly O’Rourke would elect to adapt. Before entering the presidential contest, O’Rourke told reporters that in “any campaign I run … I would want to run in the same way that I’ve run every race — just as grassroots as possible, powered by people, directly connected to the people that I want to serve and represent.”
Richardson, who met with O’Rourke in El Paso for a lengthy lunch before O’Rourke announced his candidacy, chuckled, “I made six recommendations on his campaign, and he hasn’t followed any of them,” including that O’Rourke find someone else to drive his car.“You need some structure,” he said. “This is a big campaign, this is a long campaign. You can’t micromanage the campaign with junior aides that so far have been effective.
“This is more than data, it’s also organizational discipline and sort of a deep understanding of what needs to happen to win in Iowa and win in these early states and she’s done tons of presidentials, so it was a huge get for him,” said Jessica Post, executive director of the Democratic Legislative Campaign Committee.
Despite hiring O’Malley Dillon, O’Rourke remains far behind rival candidates in staffing and organization. On its hiring page, the O’Rourke campaign asks applicants specifically if they have experience in more than a dozen states that come relatively early in the 2020 primary calendar — states where other Democrats already have operations.
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