Sky Extends Pay TV Rights Deal for Warner Bros. First-Run Feature Films
in the U.K., Germany and Italy, which launched in 2011 and is fueled by U.S. fare, including from Showtime.spin-offs, currently in the works, for its markets if they launch while the deal is in place.
The Sky relationship has meant that HBO hasn't operated a network in Sky's core markets, instead getting paid for its content by Sky. The renewal likely means that HBO won't launch its HBO Max streaming service in the U.K. and other Sky markets, at least as long as the new deal is in place. Sources previously toldthat HBO sees the Sky partnership as the best way to monetize its programming in Sky markets, as long as the price tag is right.
Added Jeffrey Schlesinger, president of Warner Bros. Worldwide Television Distribution: "We are thrilled to find new ways to deepen our longstanding relationship with Sky, and bring a fresh dimension to the great content we continue to bring to consumers."
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