HBO Max: 3 Competitive Edges in the Streaming Wars (Free excerpt from VIP special report)
WarnerMedia is betting that its new video streaming service HBO Max will help it cash in on the streaming wars when it debuts in May 2020. HBO Max will be hitting the market later than many of its main competitors, although the new offering has several key strengths that should help it gain an edge over competitors:, including highlights like “Friends,” “The Big Bang Theory,” “South Park.
A testament to these shows’ popularity: 39% of respondents said that it would absolutely matter to them if “The Big Bang Theory” was included on a streaming service they were going to subscribe to in a January 2020 survey by Trailer Park Group conducted in partnership withIt can’t be forgotten that the entire catalog of “The Big Bang Theory” has never been available on a streaming platform prior to 2020, so there’s likely pent-up demand for streaming availability of that catalog..
On the HBO Max app, celebrities will have pages where they can list content recommendations, and users will be able to access videos of stars talking about what content they love and why. Recommendations came from actors like Bill Hader, Zac Efron, and Regina King during the HBO Max presentation.
And it appears that, generally, the younger a video streamer is, the more they need help with finding content to watch on streaming services. When consumers were asked to estimate how long they take to make a selection on a streaming service, 50-64 on average take 4.9 minutes, while this figure is higher for 35-49 year-olds and 18-34 year-olds , according to a July 2019 MoffettNathanson analysis of Nielsen data..
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