Hate him or love him—New York Gov. Andrew Cuomo can teach us a lot about how to speak during a pandemic. (via CNBCMakeIt)
. "I don't care how famous, how smart, how rich, how powerful you think you are. I don't care how young, how old. This virus is the great equalizer. My brother Chris is positive for coronavirus. I found out this morning." He then went on a long digression about growing up with his brother.
Colorful stories about Cuomo's personal life are a hallmark of his style. And since he is always careful about connecting them to the issues people care about and struggle with, they don't come across as self-absorbed. As a result, they not only humanize the governor , they also relate his ordinariness and emphasize that he and his family are part of the community he leads. Saying "we're all in this together" is one thing, but sharing his storiesHonesty, transparency, credibility and accountability all foster trust. Once a leader is trusted, he or she can really lead. In Churchill's case, that meant calling for hard work and sacrifice with rhetoric for the ages.
"Ten years from now, you will be talking about today to your children or your grandchildren, and you will shed a tear because you will remember the lives lost," Cuomoon March 27th, thanking them for converting the Jacob K. Javits Center in Manhattan into a hospital in just one week. "You will remember the faces and you will remember the names and you will remember how hard we worked — and that we still lost loved ones. And you will shed a tear, and you should, because it will be sad," he continued. "But, you will also be proud. You will be proud of what you did. You will be proud that you showed up."
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