Harry Styles’s new video for “Watermelon Sugar” is a rollicking summer of love fantasy. Watch it here:
wants you to remember that sense of physical joy. His latest video, “Watermelon Sugar,” which premieres today, is dedicated to the concept of touch, i.e., kissing, hugging, dancing, and all those things 2020 has been short on.
The accompanying visuals from directing team, Bradley & Pablo, capture all that’s electric about Styles’s lyrics. Filmed beachside with an array of sun-kissed models and actors filling out the background, the video depicts a carefree So-Cal love-in. As Styles sings,, while indulging in a fresh slice of fruit, you can almost feel temperatures rise.Naturally, the unbothered aura of the video comes complete with a fashion statement.
—but there was more at play onscreen. Hippie culture and its blithe sensuality provided a starting point for the clothes worn by the cast: knit bikinis, crop tops covered in pop art florals, and rainbow short-shorts.You can’t look to history without pulling out some vintage, and Lambert dug into the National Theater archive to find a few choice pieces. That crochet vest Styles wears at the video’s start is authentically old school, as are the pairs ofred heart and blue flower sunglasses.
” clip tackled similar subject matter—he's the right person to remind fans about the joys of human connection. His vision for a 2020 summer of love may feel far from reality, but it presents a dreamy and chic escape.
France Dernières Nouvelles, France Actualités
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