Disney is probably far from worried about hitting its goal of 60-90 million Disney+ subs by 2024. For one, the company in May stopped offering free trials, which is something that a service desper…
to come by, which could mean there’s a sizable second audience eager to see “Hamilton” for the first time at a much cheaper off-stage rate.
This is especially valuable for any attempt by Disney+ to attract older consumers. Exclusive data provided to VIP from YouGov suggested that Disney+ was most popular among Gen Zers in April. Meanwhile, the average age of a Broadway theatergoer was 42 in the ‘18-’19 season,Another reason Disney+ might choose to axe its free trials at the moment rather than next year is to help goose sub numbers before November.
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