'I've been in this industry for 8 years and I've sold over 165 million records and my record company is saying that I can't release it unless they can fake a viral moment on TikTok.'
In the TikTok, uploaded on May 22, Halsey is seen nodding their head and lip-syncing to a snippet of an unreleased track while white text appears over their face.
“Everything is marketing," Halsey's captions continued. "And they are doing this to basically every artist these days. I just wanna release music, man. And I deserve better tbh. I'm tired."the “viral marketing video” their label was looking for, Halsey replied with laughing emojis. “Bruh I wish it was haha. They just said I have to post TikToks they didn’t specifically say ‘about what’ so here I am.
According to Halsey, who clarified their label's definition of viral in the TikTok comments, their label is supposedly aiming for a “certain amount of views or likes” on a TikTok with the song. And if the target number isn't reached, Halsey says “they will just keep making me make videos and push it back until they’re happy.”