Halo Car Not A Priority Says Alfa Romeo While Hinting That It Might Make One Anyway | Carscoops carscoops
focuses heavily on a fleet of new SUVs and switch to electric power. Conspicuously absent from the plan is anything resembling a traditional two-seat roadster or coupe, the kind of machines Alfa Romeo was once famous for. Has Alfa given up on sports cars?
“When you’re a brand that’s focusing on growth and driving customer satisfaction and profitability, it’s very clear what segments you need to participate in,” Dominique told us, referring to the C, D and E segments But Dominique understands how useful it can be from a marketing and brand awareness perspective for a company trying to get its foot in the door to have a halo model.
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