In 2024, 'hair longevity' products—which prioritize preventative care to keep hair healthy as you age—will be everywhere.
ages faster than the skin anywhere else on your body—and the effects are written all over your strands. While multi-step skin-care routines prioritize longevity by smoothing, brightening, and tightening, such a focus hasn’t extended to the hair on our head. Come 2024, though, prepare to rethink your hair-care routine with longevity in mind, thanks to the help of a slew of new product launches that aim to keep hair as healthy as possible—for as long as possible. instead of looking to the future.
“I believe consumers these days are more interested in what is happening and how they fix it. Rather than just looking for something to cover up an imperfection, they want a solution,” says. The brand’s products use a patented protein, Alpha Keratin 60ku, which repairs hair damage from chronological aging, environmental factors, heat styling, and chemical processing.
Staving off oxidative stress to the scalp is one of the most important factors in keeping hair healthy as you age, and next year we’ll have plenty of different ways to do exactly that. First up? High-tech shower heads that filter out the damaging effects of hard water. When minerals in hard water are absorbed into your hair, it causes oxidative stress that leads to breakage and other signs of hair aging—which is exactly what these new shower heads are designed to combat.
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