Denton-based Sally Beauty has a response to Madison Reed: teaching DIYers
Stylist Kaci Currie laughs with Michelle Cusator after instructing her on how to perform her own styling blowout at Studio by Sally in Denton. The new concept from retailer Sally Beauty Supply brings customers into the store to learn from professional stylist how to color and style their hair at home.There are thousands of YouTube videos about coloring hair, and Denton-based Sally Beauty realized that none of those are just about your hair.
While other salons count on customers to keep coming back several times a year and spend $75 to $200+ each time to have their hair colored, Studio by Sally is the opposite. The company wants you to keep buying its hair coloring products that start at $8 a box to apply at home. “Stylists get them started and then customers take over, trying this technique or that,” she said. “Customers are recording answers to their questions: What do I do next? Wait, what was I supposed to do? And watch it later.”
It’s a big opportunity. About 95 million American women color their hair every six weeks. They start when they’re around 35 and don’t stop until 70, according to research from Madison Reed. About 52% of them color at home either to save money or time.
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