Rhode founder Hailey Bieber speaks to Glamour about her favorite Rhode Pocket Blush hack and the biggest makeup trend for summer 2024.
Blush, specifically the sort that you can tap on without a mirror, is Hailey Bieber 's “favorite thing in the world.” Over the past 12 months she has made the case for peach girl blush, strawberry blush and, ‘sugar plum fairy’ blush, where pretty pink cheeks took centre stage with a sugary dusting of shimmer on the high points of her face. For every blush trend that Hailey popularizes, her devoted followers turn it into a viral phenomenon.
“I want people to put it on and think, 'There's an Aperol spritz',” she continues before exclaiming, 'Maybe that's it—it's Aperol spritz makeup next!” To create the most realistic effect, Hailey is partial to applying blush on the bridge of her nose and high up on the cheekbones. “I like to see where I've gotten caught from the natural sun a lot of the time,” she says. “And I also really like to combine the colors,” she adds.
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