Hailey Bieber is gearing up for the summer launch of her new beauty brand Rhode and spilling the, uh, moisturizer about how the line came together.
Bieber said she found Rhode's niche by trying out a lot of different inexpensive and expensiveand doing a lot of research that uncovered people simply want their skin to be hydrated.
"I found that the most tried-and-true stuff were the solidly formulated products that were affordable, where I could tell people kept on going back to, and that's what I kept going back to as well," she told Allure."The initial launch focuses on maintaining the skin's moisture barrier. I've given it to a lot of different makeup artists to try on their clients and I've gotten really good feedback on it.
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