Häagen-Dazs has partnered with General Mills to transform ice cream flavors into breakfast with its new 'Cultured Crème' yogurt line.
An employee holds an ice cream cone during the Haeagen-Dazs Shop Opening on May 08, 2015 on Sylt, Germany. The popular ice cream brand is partnering with its parent company General Mills to release a line of yogurt-like products called "Häagen-Dazs Cultured Creme."
According to a press release by General Mills, the dairy snacks are a little thicker than regular yogurt, which gives it a texture similar to ice cream. "We are thrilled to introduce a new experience to the yogurt aisle this summer through the luxury of Häagen-Dazs," said Benjamin Myers, senior brand manager at General Mills. "From the smooth, creamy texture to the delicious, premium flavors, our new Häagen-Dazs Cultured Crème inspires anytime indulgence."The new product comes in several flavors including vanilla bean, strawberry, coffee, lemon, blueberry and black cherry.
In April, the Minnesota-based company confirmed that Kit Kat cereal would be making its way to American shelves following a successful launch in Europe. "Capturing the iconic balance of delicious milk chocolate and wafer taste, the new Kit Kat Cereal is the perfect way to have a break and indulge," the food giant told FOX Television Stations.
Earlier this year, the company also announced a new mini breakfast bundle offering items that pair with
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