H&M Studio's new SS24 collection has got us excited for the upcoming spring season. From louche striped shirts to chic trouser suits, here's everything we love.
Nothing gets us more excited for the upcoming season quite like a new HM Studio collection. And the brand's latest SS24 drop – inspired by the iconic style codes of the '70s – might just be the best one yet.
When it came to designing this year's spring/summer collection, HM Studio turned its attention to what women actually need in their wardrobes in 2024. 'How do you build a modern wardrobe? That's the question we discussed as a design team,' says Ann-Sofie Johansson, creative advisor and head of womenswear design at HM.
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