.HM has responded to accusations leveled by JustinBieber that he had not approved merchandise featuring his likeness and lyrics.
In a second Instagram Stories post, Bieber further encouraged fans to stay away from the items. “I didn’t approve it, don’t buy it,” he said, and called the line “trash.”
In a statement released to WWD, a spokesperson for the Swedish brand stated: “As with all other licensed products and partnerships, H&M followed proper approval procedures.” The brand said the merchandise will remain on sale. “As it stands now,” the representative said, “we need to look into this more to understand, before we take any other actions.”
Bieber and H&M have a history. The singer collaborated with the brand back in 2017 on a collection of merchandise after Bieber canceled the last leg of his Purpose tour dates. That collaboration was called the Stadium Tour collection, which featured hoodies, sweatpants, graphic Ts and bomber jackets that resembled his official tour merchandise and were priced from $20 to $60. Designs included flag prints and skate-style logos, as well as images of the singer.
Bieber also previously collaborated with Forever 21 on a collection of tour merchandise ahead of his Purpose tour, which featured his official logo and likeness, and ranged from $18 to $35, and with accessories brand Claire’s on a collection of hats, phone cases, pillows and backpacks.
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