Plenty of people moving into Texas have never heard of H-E-B, making the Super Bowl audience a target for the grocer. Watch its Super Bowl ad teaser.
, but the ads will be broadcast for the first time Sunday. The spots won’t be one-and-done commercials that often characterize Super Bowl advertising, said Dave Kroencke, Plot Twist’s principal and chief operating officer.Because of the audience size, the Super Bowl is still an important place to make a statement, Kroencke said. “It’s definitely still a thing. You get more viewers than any single media buy and there’s intense interest in the ads themselves.
Regional spots sell out quickly, Kroencke said. For H-E-B, the ad will reach people with “zero awareness” for the brand.
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