Livvy Dunne, the college athlete and influencer, will work with the content creator Passes to further increase her revenue stream.
But that might just be the tip of the iceberg for the LSU gymnast, who counts more than 5.8 million followers on Instagram and 7.9 million on TikTok. She currently ranks third on the On3NIL 100 list with a valuation of $3.7 million, the same as the number-two ranked Bronny James, son of LeBron James, and Shedeur Sanders, son of Deion Sanders and a quarterback with Trinity Christian School, who is worth $4.6 million.
The signing of Dunne marks the first NIL deal for Passes, which also works with DJ and record producer Kygo, who shows behind-the-scenes content from his shows; “America’s Got Talent” runner-up Anna DeGuzman who performs magic tricks; astrologer Maren Altman who offers daily horoscopes, and licensed therapist Therapy Jeff who gives relationship advice.
Through her partnership with Passes, Dunne will offer her followers exclusive content and experiences including behind-the-scenes livestreams providing a peek at her life as a Division 1 athlete and her training routines. She will also host one-on-one question-and-answer calls allowing followers to interact with her and ask for guidance.“I’m incredibly excited about partnering with Passes,” Dunne said.
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