Gwyneth Paltrow fleshes out her vision for Goop Beauty, starting with its latest retinol serum launch.
On Sunday, Goop will launch its first retinol product with its 3x Regenerative Retinol Serum. It will retail for $150 on Goop’s website and in Goop stores.
The brand’s G.label fashion brand has grown 51 percent year-to-date and beauty grew 40 percent last year. Overall revenues at the company are also slated to uptick in 2024, the company said last month. Paltrow recently closed a $15 million round of funding for Goop Kitchen, a food business currently only available in L.A. “We’re getting back to brass tacks, and it’s really working,” she said.
Skin care is also significant to the business, evidenced by “all of the attention and funding that we put into our clinical trials,” she said. The brand’s new 3x Retinol Regenerative Serum, for example, boasts clinical trials that showed 100 percent of subjects saw the appearance of deep wrinkles and facial pores diminish, as well as improvements in hydration.
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