The member count on platforms like Discord and Telegram is increasing daily, yet the number of users actively using the product remains unchanged.
In the initial stages of community building, community managers invest significant time, effort, and resources in expanding channels to attract more users. However, even with sufficient traffic from these channels, the community may not become more active, and the number of users actively using the product within the community may not increase.
However, even with sufficient traffic from these channels, the community may not become more active, and the number of users actively using the product within the community may not increase. This situation is akin to using a bamboo basket to fetch water: while the faucet may be turned on high, most of the water is still lost due to the basket's large gaps. To address this issue, community managers need to focus on reducing these gaps to retain as much water as possible.
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