The World Vapers’ Alliance has been promoting the health benefits of switching from cigarettes to vaping. Emails reveal the truth of who is behind the effort
Documents obtained by The Daily Beast also show that the WVA acknowledged internally that it was presenting a false outward image. An overview of its on-the-ground strategy in the Netherlands states that the group was engineering “seemingly organic letters.”
“Tobacco harm reduction underpins our purpose to build A Better Tomorrow by reducing the health impact of our business. Like many other companies, we support organisations that contribute to the debate on issues that are important to our consumers, in particular tobacco harm reduction,” the statement said.
“Vaping can save 200 million lives,” that panel continues. “2021 is the year we can take this opportunity, or lose it forever. We need to act NOW.” The sprawling site features testimonials, literature, and a spate ofNotably, the group acknowledges that it is not a good idea for non-smokers to take up vaping, something pointed out in much of the research it provides. Instead, most of that research, as well as blog entries, push the health gains of trading smoking for vaping.
The company, and the WVA, prefers the phrase “tobacco harm reduction.” After all, BAT markets cigarette alternatives, such as glo, a device that heats compatible tobacco sticks, instead of combusting cigarettes. In the United States, BAT sells Camel Snus smokeless products, as well as vape systems Velo and Vuse—the first vape system to get regulatory approval in the states.
Today, BAT, along with other tobacco and e-cigarette companies, is locked in a battle with global regulators. Some countries have banned vape products outright, and many have imposed taxes and restricted flavors—which anti-vaping advocates say appeal to non-smokers and young people, who could then get addicted to nicotine and take up smoking.
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