The duo has had a product-first approach from the start, they said, focused on ingredients, performance and wellness.
While developing, Westman used her artistry, years of experience working as a makeup artist — with Hollywood stars like Drew Barrymore, Julianne Moore, Gwyneth Paltrow and Cameron Diaz — while tapping into her childhood, too. From the age of 10 until her 20s, she lived in Sweden, immersed in the natural world.“My parents grew all of their vegetables,” she said. “We went to get milk from the farmer. My parents made their own cheese….We were really connected to how we were living.
The approach has been working. Westman Atelier is profitable, he noted, with a captive audience: “What’s really a wonderful progression of our brand is Gucci’s engagement with the consumer. It’s so earnest and authentic.”Westman has built a loyal following, with more than a quarter million followers on Instagram.
Involved in every aspect of the brand, it takes her years to develop products. Modern luxury to her, she said, is the time taken to ensure the final results live up to her expectations. Westman Atelier utilizes active ingredients and always include efficacy levels, she said.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Land Rover focuses on modern luxury, sustainabilityIt is no easy feat balancing functionality and elegance, but, for British automaker Jaguar Land Rover, the very act is woven into its ethos.
Lire la suite »
Luxury leverages power of love to reach Chinese consumersLove and luxury are in the air, just in time for China’s 520 Valentine’s Day celebrations.
Lire la suite »
Amazon’s upcoming tablets will include a more modern Fire OS 8 | EngadgetAmazon’s upcoming tablets will include a more modern Fire OS 8.
Lire la suite »
11 Modern Dining Tables for Any SpaceModern and farmhouse, big and small—these are the stylish dining tables we recommend.
Lire la suite »
Roger Vivier Appoints Catherine Sardin New General ManagerSardin will join the luxury footwear brand on June 1.
Lire la suite »