The finalized version of the website will feature 2,000 copyrighted and trademarked products from 43 weaving co-operatives in addition to leather products, jewelry, ceramics and art made by over 1,000 Guatemalan artisans:
Author:Whitney BauckPublish date:Aug 22, 2017Imagine you're a weaver or leather-worker in Guatemala. You labor intensely over a product — let's say a bag featuring textiles unique to your heritage — and sell it to an American tourist for $35. It's worth a good deal more, you think, but the American drives a hard bargain and considering 65 percent of your nation lives below the poverty line, something is always better than nothing. You take the sale.
It's a maddening scenario, but unfortunately one that's extremely common for a group of skilled craftspeople whose work is in high demand on a global scale, but whose access and knowledge about how to create their own e-commerce avenues has been lacking. "The artisans have limited Internet access, but they follow the U.S. every day online," explains Dillon. "They have no website development skills or even the cash to have a website of their own; no Paypal, no credit cards and the Guatemalan postal service — the only means they did have to ship products — collapsed two years ago."
The people behind Ethical Fashion Guatemala aren't just stopping at setting up an e-commerce website, however — they're also going after thousands of American sellers who are either hawking fakes or just blatantly ripping off the Guatemalan artisans they buy from.
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