General Mills and Audi are the latest big advertisers to pause ads on Twitter as questions swirl about how the social media platform will operate under new owner Elon Musk.
and recirculated long-debunked conspiracy theories in an apparent attempt to see if the site's policies were still being enforced. Researchers from Montclair State University found that the 12 hours immediately following Musk's takeover of Twitter saw a much on platform.
The NAACP said this week it has expressed to Musk its concerns about"the dangerous, life-threatening hate and conspiracies that have proliferated on Twitter" under his watch.that it had temporarily paused its Twitter advertising while it works to"understand the direction of the platform." GM described the pause as a normal step it takes when a media platform undergoes significant change.
Other big Twitter advertisers like Warner Discovery, Coca-Cola and Nestle did not respond to requests for comment about their advertising plans.
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