A series of pastel-colored ads joking about San Francisco's response to the fentanyl crisis will appear in the Tenderloin and South of Market neighborhoods.
Mock-up for a coming ad campaign from TogetherSF Action, a new San Francisco political advocacy group.A new San Francisco political group is launching an ad campaign sure to get attention: a series of pastel-colored ads joking about the city’s response to the fentanyl crisis, tied together by the jaunty slogan, “That’s Fentalife!"where overdose deaths have been the most prevalent
. The group responsible — TogetherSF Action — is insistent that the ads aren't insensitive to the hundreds of people who have died from drug overdoses in the city and that the “That’s Fentalife” moniker on the ads comes from a place of compassion.
SFGATE: This design is a little cheeky. What would you say to people who may find it flippant and argue you’re making light of a crisis that has killed hundreds of people?The reason that it looks flippant or cheerful is to draw a sharp contrast to the darkness of the reality. We don’t want to come on too heavy because we’ve become numb and normalized to the situation.
We would have never done this without their buy-in, and you’ll hear that from them. Demanding action is the most important thing, and we have to be bold in how we do that. [In an email to SFGATE, Mothers Against Drug Addiction and Death co-founder Jacqui Berlinn wrote, “Yes, my group Mothers Against Drug Addiction and Deaths are supportive of the 'Fentalife' ad campaign and believe it’s necessary.”]
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