Pernell Cezar and Rod Johnson grew up together, started a business together and are giving back to their community together.
Johnson said their shared childhood experiences have shaped how they operate the company now. The certified B corporation donates 5% of proceeds to programs supporting youth in need, locally and nationwide.“We knew that we wanted our business to pour into kids, because they have the potential,” Johnson said. “We wouldn’t want them to be deterred from realizing that potential because they just didn’t have access.
And they’ve grown quickly: With Cezar at the helm as CEO and Johnson operating as CMO, BLK & Bold began selling online-only, but their coffee is now nationally distributed through partnerships with Target and Amazon. Today, their products are available in more than 5,600 retail locations. “I think that is embedded in the DNA of businesses today that we stand for more than just trying to make a profit. That is gone, right? There needs to be a level of reciprocity between businesses and the communities that they serve,” Johnson said.
“I think that’s kind of embedded in entrepreneurship, you’ve got be ready to pivot. Because there is no straight path,” Johnson said.
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