A little motivation from retired NFL player Rob 'Gronk' Gronkowski to actor Sam Elliott in a USAA advertisement inspired the word.
If the word ' Gronkier ' can make veteran actor Sam Elliott punch up his delivery, can it also define 2024?
made the pitch to Merriam-Webster in a social media post. 'We’re thinking @RobGronkowski and #SamElliott just made “Gronkier” the word of the year. What do you think, @merriamwebster?' the San Antonio-based insurance and finance company wrote in a post on X, formerly known as Twitter. The post references an advertisement shared online by
that features retired NFL tight end Rob Gronkowski, known as 'Gronk,' directing Elliott on set. After Elliott begins reading his lines, Gronkowski steps in with some advice for the award-winning actor. 'Sam, I really need to feel that service,' Gronkowski says. 'Gronkier!' After a brief montage of the two men and another person on set repeating 'Gronkier,' Elliott tries his lines again. This time, Gronkowski is pleased with the actor's performance. 'That's it,' he says. However, it was unclear to Merriam-Webster what, exactly, the word 'Gronkier' means. 'What’s the definition?' Merriam-Webster asked. Gronkowski replied, 'Waiting on you for that @MerriamWebster 📖.
replied with its interpretation of the word's meaning: 'Gronkier comes from Gronky, adj. or adv., which is defined as having pure, uninhibited enthusiasm, especially for something one loves or would like to be part of.' READ MORE: Matthew McConaughey's son Levi follows father's footsteps with 'Way of the Warrior Kid' acting debut According to news reports, Merriam-Webster started the words of the year lists in 2003, basing it partly on online searches and page hits.
Merriam-Webster NFL Rob ``Gronk'' Gronkowski Sam Elliott Gronkier Gronk @Robgronkowski Levi Sam @Merriamwebster Matthew Mcconaughey @Merriamwebster 📖 San Antonio Way Of The Warrior Kid #Samelliott X Word Of The Year Gronky
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