The $120 Goop diapers really were full of it - but for a good reason, Gwyneth Paltrow said.
The gem-encrusted diaper that Gwyneth Paltrow’s luxury lifestyle brand debuted this week is a fake product designed to showcase a real problem: that more than half of the country taxes diapers at a higher rate than other essential items, which leaves one-in-three families struggling to afford them.
So readers weren’t sure whether Goop was trolling them or not this week when the brand dropped “the Diapér” on Instagram. The Diapér was described as a disposable diaper lined with virgin alpaca wool and fastened with amber gemstones, which are “known for their ancient emotional-cleansing properties,” the company wrote, and “infused with a scent of jasmine and bergamot for a revitalized baby.” Goop listed a pack of Diapérs as $120 for a pack of 12.
“There was a lot of outrage. Good,” Paltrow said in the 45-second clip. “It was designed to piss us off. Because if treating diapers like a luxury makes you mad, so should taxing them like a luxury.”
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