Google will stop selling Glass as it looks to cut costs

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Google will stop selling Glass as it looks to cut costs
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Google will no longer sell the latest Enterprise Edition of Google Glass, the company announced this week, effectively killing off an innovative but failed wearable product line from another era that many consumers may have assumed was long gone.

First unveiled in 2013, Google Glass was initially marketed for a general audience, with the promise of giving people access to a computer on their face rather than having to pull out a phone. But the smartglasses were discontinued in 2015 after beta versions failed to gain traction due to its high price tag, clunky design and concerns about privacy.

"Thank you for over a decade of innovation and partnership," Google wrote on its FAQ page announcing the decision. The company will continue to support the phased out Enterprise Edition until September.Google's decision to discontinue the product comes amid cost cuts across the company. Like many of its peers, Google has recently announced plans to lay off thousands in response to recession fears and shifting pandemic demand for digital products.

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