Google is cracking down on the ability of climate change deniers to make money off its platforms and to spread climate misinformation through advertisements.
The company said Thursday it will no longer allow advertising to appear alongside"content that contradicts well-established scientific consensus around the existence and causes of climate change." Google will also prohibit advertisements that deny the reality of climate change.
"Advertisers simply don't want their ads to appear next to this content. And publishers and creators don't want ads promoting these claims to appear on their pages or videos."Big tech companies have faced increasing pressure in recent years to contribute more to the fight against climate change, including action against climate-related misinformation on their platforms.
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