Google will help Play Store developers build out their listings with generative AI

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Google will help Play Store developers build out their listings with generative AI
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It’ll also use AI to summarize user reviews.

The experimental feature is designed to reduce the effort it takes to draft a listing in the app store. It’s being announced alongside another generative AI feature to summarize user reviews.Google is making generative AI tools available to Play Store developers in an attempt to make it easier for them to build out their app listings.

The search giant is characterizing the generative AI tool as an experimental feature that’s designed to make drafting a listing easier. “Just open our AI helper, enter a couple of prompts like audience and key theme, and it will generate a draft you can edit, discard, or use,” its blog post reads. Google says the feature is available “starting today” for English text.

Generative AI will also be used in tandem with user reviews as part of another experimental feature. The idea is that AI can be used to summarize the hundreds or thousands of reviews that users may have submitted for a particular app, helping would-be downloaders see what the consensus might be about it at a glance. This feature will initially be available in English, but Google plans to expand it later this year.

Aside from AI, Google is also highlighting a series of other features for Play Store developers in an attempt to make it easier for them to list and promote their apps. There’s a Google Translate-powered feature to make it easier to produce listings in 10 different languages, a streamlined process for designing listings that show different content depending on who’s viewing them, and new surfaces for showcasing Play Store apps.

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