Google will downrank click-farm garbage and aggregators to improve search results
says it's doing more to downrank low-quality content that's designed primarily to generate traffic through search engine optimization. Over the coming months, it will roll out several updates to Search aimed at making it easier for people to find helpful content created primarily for humans rather than the attention of algorithms.
Starting next week, Google will unleash what it's calling the Helpful Content Update. This is designed to downgrade unoriginal content deemed to be of low quality. In particular, it will try to surface better-quality educational materials, along with more useful entertainment, shopping, and tech-related content.
As an example, the company notes that folks searching for info about a new movie will be more likely to see results for feature authentic and fresh information, rather than ones that offer aggregated reviews with no unique perspectives or details. In general, the aim is to surface more results with in-depth insights and better quality content. Google says that, as with its other systems, it plans to refine this approach over time. You can disable notifications at any time in your settings menu.
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