Audio, images and video on political advertising will need to be labeled
The Google logo on the company's homepage, arranged on a desktop computer in Sydney, Australia, on Friday, Jan. 22, 2021. Google threatened to disable its search engine in Australia if it’s forced to pay local publishers for news, a dramatic escalation of a months-long standoff with the government. Photographer: David Gray/Bloomberg , Bloomberg
The policy update, which applies starting mid-November, requires election advertisers across Google’s platforms to alert viewers when their ads contain images, video or audio from generative AI — software that can create or edit content given a simple prompt. Advertisers must include prominent language like, “This audio was computer generated,” or “This image does not depict real events” on altered election ads across Google’s platforms, the company said in a notice to advertisers.
Google’s new policy doesn’t apply to videos uploaded to YouTube that aren’t paid advertising, even if they are uploaded by political campaigns, the company said. Meta Platforms Inc., which owns Instagram and Facebook, and X, formerly known as Twitter, don't have specific disclosure rules for AI-generated ads.
Still, the misinformation problem has persisted — especially on YouTube. In 2020, though it enforced a separate policy for election ads on the platform, YouTube allowed regular videos spreading false claims of widespread election fraud under a policy that permitted videos that comment on the outcome of an election; the videos were reportedly viewed more than 137 million times the week of Nov. 3. YouTube only changed its rules after the so-called safe harbor deadline passed on Dec.
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