Google Search saw its highest traffic ever during the World Cup 2022 Final
, Google made it easier for users to keep up with the action. Searching"World Cup" showed a dedicated section at the top with a list of upcoming matches, for instance, including dates and local times. You could also set up notifications on mobile for specific teams by tapping the bell icon and choosing the squad you wanted to follow.
It was also aided by the nail-biting action and strong storylines. Those include Lionel Messi finally getting his World Cup, Kylian Mbappe's legendary performance, France's late second-half comeback, an incredible extra time with two goals scored and a nerve-wracking shootout. All of that was capped by the celebrations and outpouring of emotions by players and fans alike.
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