Google announced updates to its political ad policy, including restricting how political ads can be targeted on its platforms. However, the company made no apparent changes to how it will treat lies pushed by candidates.
As the 2020 US presidential election approaches, how online platforms will deal with misinformation and outright false claims by politicians has become a hot-button issue. Google — which has taken in tens of millions of dollars in political advertising in the United States since last year — has been until now notably quiet in the debate surrounding how online platforms handle political ads.
Under Google's new targeting policy, political advertisers will only be able to target ads based on a user's age, gender, and post code -- rather than being allowed to target voters using more granular methods. Facebook allows political advertisers to upload lists of voters to target, for instance.
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