Google's new shopping rules take the fight to Amazon - Business Insider

Google will expand free retail listings to its main search page in a bid to fend off a growing ad rivalry with Amazon

Google has announced that retailers will soon be able to list items for free at the top of Google search pages.

It's the latest move by the company to lure more sellers onto its platform and take the fight to Amazon., Google changed the rules to more prominently display free product listings over paid ads in its Shopping section.

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