Google said it would make changes to its advertising technology to better protect people’s privacy following scrutiny by European Union watchdogs.
Google said it would make changes to its advertising technology to better protect people’s privacy after scrutiny by European Union watchdogs.
This type of targeting is a major reason why Google was able to absorb the bulk of online ads bought and sold with machines, so-called programmatic advertising. Google doesn’t share its sales from web display ads, but frequently cites programmatic as a key driver of revenue growth. That information has helped advertisers avoid displaying ads alongside content they don’t deem suitable for their brands. Google in recent yearsBut Google has faced criticism for how it processes data for personalized online advertising.
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