Google ready to kick the cookie habit by Q3 2024, for real this time
As far as the UK CMA is concerned, Google is complying with its commitments to report on the progress of its Privacy Sandbox proposals and to engage with the online community to address concerns.gathers data in a way that's opaque and outside user control
"We believe the benefit to users is that Topics support interest-based ads that keep the web free and open, and we also believe it significantly improves privacy compared to third-party cookies. Removing third-party cookies without viable alternatives may negatively impact publishers, and could lead towhich are less private, are not transparent, and are not realistically resettable or controlled by users," the search leviathan argued in its filing.
As for addressing the specific points raised by the W3C's TAG, Google says it will respond publicly – at some point. In the meantime, it considers the development of Topics more important.
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