Google’s app platform the Play Store has officially been confirmed to allow for third-party, in-app billing solutions for residents of the United Kingdom by the end of October of 2023.
is part of Big Tech, regardless if the term is used in a negative or positive light. As such, when something is amiss, it is easy for government institutions to point a finger at the company. And is that any wonder? After all, they created Android and are trend makers on the market.
During June of 2022, the United Kingdom’s CMA — Competition and Markets Authority — launched an investigation, looking into the payment methods utilized on Google Play. After that was going on for a while, today Google announced what changes the company will be making in order to resolve the investigation., it must be stated that these changes aren’t legally binding yet. Right now, the CMA is asking competitors for feedback on its intention to accept the agreement.
This also means that devs can start offering slightly lower costs for their apps and services. The billing options will be presented in a “neutral manner” to users and if they go with a non-Google payment method, the dev’s service fee will drop by 4%. Devs can also opt to not display Google Pay as an option entirely, which would decrease the fee to 3% instead.
When the final judgment call is reached in May, Google is prepared to start rolling out these changes in phases. They will first become available to non-gaming apps, but game devs will be able to take advantage of them too by the end of October of 2023.
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