Google negotiating with Universal Music Group on AI 'deepfake' tool: report

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Google negotiating with Universal Music Group on AI 'deepfake' tool: report
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Google is reportedly in the early stages of negotiations with Universal Music Group and Warner Music on a licensable tool that would allow artists' voices to be cloned, according to the Financial Times.

Rapper Drake is among the artists whose voice has been used to make AI-generated songs, raising copyright infringement concerns.in a statement that its "success has been, in part, due to embracing new technology and putting it to work for our artists — as we have been doing with our innovation around AI for some time already."

However, Universal’s statement expressed concerns about "the training of generative AI using our artists’ music as well as the availability of infringing content created with generative AI," asking whether music industry stakeholders want to be on the "side of artists, fans and human creative expression, or on the side of deepfakes, fraud and denying artists their due compensation.

In some cases, AI tools that aren’t covered by licenses for that content have ended up facing lawsuits claiming copyright infringement, as the content the tools generate in response to users’ prompts can bear a strong resemblance to, or replicate outright, copyrighted works.

Google, Universal Music Group and Warner Music did not immediately respond to a request for comment on the reported AI music licensing proposal.

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