AI outputs are increasingly defining the cultural moment — just not Google’s.
It goes without saying that not all of these experiments are. Many are malicious , and many more are simply irresponsible and poorly designed . But the sum total of this work — good and bad — contributes to the sense of a roiling, protean technological ecosystem of change, experimentation, and cultural significance. A tide that Google, for all its expertise, has completely missed.
This failure is exemplified best by Google’s work in AI language models and its chatbot Bard, especially when compared to the launch and trajectory of Microsoft’s rival Bing. Today, talking to Bard feels like being trapped in an AI daycare. Stray too far from its index of acceptable questions, and you’ll be politely reprimanded. “I’m sorry, Dave. I’m afraid I can’t do that.” Even when the system is helpful, its answers are insufferably bland. “Today, trees are an essential part of the Earth’s ecosystems,” it told me in response to a question about the evolutionary history of trees. “They provide us with oxygen, food, and shelter.” Sure, Bard. I guess.
I’m not sure what the answer for Google is here. Personally, I don’t think chatbots in their current form are a good replacement for search, full stop. As I’ve , issues like “hallucinations” are just too persistent and damning to be ignored. But at I/O, the company needs to prove that it at least sees the potential — the— of this technology. In the past, CEO Sundar Pichai has tried to talk the talk, comparing AI to electricity or fire , but such empty chatter should be left to the bots. Instead, let’s see what the humans can actually make.
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