Alphabet Inc's Google launched more affordable versions of its Pixel smartp...
NEW YORK/MOUNTAIN VIEW, California - Alphabet Inc’s Google launched more affordable versions of its Pixel smartphone on Tuesday at about half the price of its current models, and dropped an exclusive U.S. distribution deal with Verizon Communications Inc, signaling a major shift in the tech giant’s hardware strategy.
Google is now moving to close the gap. The new Pixel 3a is priced as low $399, compared with $799 for last year’s Pixel 3. The cheaper version will have one front camera instead of two and no wireless charging option, Google said. The phone will sell in the same 13 countries as the Pixel 3. Google had discussions with AT&T, another major U.S. carrier, but could not overcome some differences, according to people familiar with the matter. But Google and AT&T continue to discuss the possibility of stocking smartphones in the future, one of the people said.He said advertising for the Pixel 3a would be a continuation of campaigns for the Pixel 3.
Earlier Pixel devices have drawn strong user reviews for camera features and artificial intelligence capabilities that beat those in phones from Samsung and other manufacturers using Google’s Android mobile operating system. The Pixel 3a and its 0.4-inch larger cousin, Pixel 3a XL, which starts at $479, could upset Android partners, analysts said.
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